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His clothing and Life style store, often called Cookies, opened its doorways in San Francisco and rapidly gained popularity amid cannabis fanatics and admirers of Berner's tunes.

“People today love weed worldwide. It should be legal, I don’t provide a file*ck what anyone has to convey over it,” Berner reported. “This plant was put right here to get a rationale.

We sat down with him within the Hall of Flowers clearly show previous thirty day period to get the scoop on how he grew his enterprise.

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In pursuit of training, Berner went on to operate being an office worker for some time. Having said that, he inevitably dropped out of your posture and made a decision to focus entirely on his passion for music.

“I was in that placement, so I just designed the Cookies shirts,” Berner said. “I produced the sweatshirt and I wore it within the video. And it’s historical past.”

The clothing line by yourself did in excess of $50 million in sales last calendar year, Berner reported with a podcast job interview in late 2021. And any time a new Cookies dispensary opens, fans camp out right away to get the first in line.

) Berner stated he hopes cannabis is legalized in all places, Which when it’s legalized, people who’ve spent several years Functioning in cannabis can remain in the game.

) What manufactured issues excess thrilling for Berner, and the new flavors he was finding his palms on, was The point that enthusiasm concentrations all-around OG Kush, Bubba Kush Berner415 and Granddaddy Purple had been beginning to fade a tiny bit from their peaks of your 2000s.

What sets Cookies apart are its dispensaries, which might be strategically located To maximise purchaser get to and supply a range of top quality cannabis solutions.

He has 16 albums to his credit history in 2019, with many charting on Billboard’s “Major R&B/Hip-Hop Albums” listing. He’s credited with founding several enterprises, which include Cookies, and is also a significant player during the cannabis trade sector in California.

"I wanna Are living forever through my work," Berner told Insider. "I don't Believe cash's gonna determine After i retire."